Not only programming builds web, but other forces also have impact and sometimes even more significant impact on the shape of the world wide web. When I think about which is more important for evolving the internet: programming or marketing it reminds me the eternal question about a chicken and an egg. Is that we programmers who create infrastructure for marketers and they later use it to accomplish business goals? Or is that marketers drive everything creating new ways of where to turn the internet?
Even though I can’t answer this question, for me it is clear that a programmer should have a slight insight about the marketing world and a marketer who works with web should have a little understanding about its features and capabilities.
Since I decided to get myself into it, I’m going to post here a couple of thing which as I see it are important to understand about digital marketing in 2017.